Selling With Confidence: Value vs ROI LIVE ONLINE

Course Dates
01/25/2023 - 01/25/2023
1:30PM - 3:00PM (CST)

05/24/2023 - 05/24/2023
1:30PM - 3:00PM (CDT)


Member Fees: $149

Non-Member Fees: $249

The way that consumers and businesses buy has changed drastically over the past few years. Gone are the days of high-pressure techniques, get-it-right-now deals, or complex ROI calculations. Working with today’s more informed buyer requires a bit more finesse. Selling on value and highlighting the benefits has never been more important.

At the end of this course, you will be able to:

  • Understand the benefits of selling on value vs ROI
  • Align your sales process to the modern customer journey
  • Create benefit-based statements for any solution/product/service
  • Verbally and visually present value during a pitch

Covered Topics will be:

  • Defining and Redefining Value vs ROI
  • Buyer’s Motivating Factors
  • The Modern Customer Journey
  • Finding the Customer-Centric Benefits
  • Giving a Value-Based Recommendation

Who Should Enroll in this Course:

  • Individuals with professional sales experience (inside or outside, B2B or B2C)
  • Professionals who have been trained in a value-based or consultative sales process
  • Salespeople aiming to transition away from a transactional selling approach

Preparation: Current sales process self-assessment provided with registration.

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