Selling With Confidence: Value vs ROI LIVE ONLINE
This course is not currently scheduled.
The way that consumers and businesses buy has changed drastically over the past few years. Gone are the days of high-pressure techniques, get-it-right-now deals, or complex ROI calculations. Working with today’s more informed buyer requires a bit more finesse. Selling on value and highlighting the benefits has never been more important.
At the end of this course, you will be able to:
- Understand the benefits of selling on value vs ROI
- Align your sales process to the modern customer journey
- Create benefit-based statements for any solution/product/service
- Verbally and visually present value during a pitch
Covered Topics will be:
- Defining and Redefining Value vs ROI
- Buyer’s Motivating Factors
- The Modern Customer Journey
- Finding the Customer-Centric Benefits
- Giving a Value-Based Recommendation
Who Should Enroll in this Course:
- Individuals with professional sales experience (inside or outside, B2B or B2C)
- Professionals who have been trained in a value-based or consultative sales process
- Salespeople aiming to transition away from a transactional selling approach
Preparation: Current sales process self-assessment provided with registration.
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Customized Training Courses
Why settle for standard public training when you can have a custom program that would include your Mission, Vision, and Company Values? Imagine a program that tailors the workshop and activities to the market you serve! If this sounds appealing, call your AAIM Account Executive today to explore the possibilities.