Selling With Confidence: Value vs ROI LIVE ONLINE
Member Fees: $149
Non-Member Fees: $249
The way that consumers and businesses buy has changed drastically over the past few years. Gone are the days of high-pressure techniques, get-it-right-now deals, or complex ROI calculations. Working with today’s more informed buyer requires a bit more finesse. Selling on value and highlighting the benefits has never been more important.
At the end of this course, you will be able to:
- Understand the benefits of selling on value vs ROI
- Align your sales process to the modern customer journey
- Create benefit-based statements for any solution/product/service
- Verbally and visually present value during a pitch
Covered Topics will be:
- Defining and Redefining Value vs ROI
- Buyer’s Motivating Factors
- The Modern Customer Journey
- Finding the Customer-Centric Benefits
- Giving a Value-Based Recommendation
Who Should Enroll in this Course:
- Individuals with professional sales experience (inside or outside, B2B or B2C)
- Professionals who have been trained in a value-based or consultative sales process
- Salespeople aiming to transition away from a transactional selling approach
Preparation: Current sales process self-assessment provided with registration.
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Customized Training Courses
Why settle for standard public training when you can have a custom program that would include your Mission, Vision, and Company Values? Imagine a program that tailors the workshop and activities to the market you serve! If this sounds appealing, call your AAIM Account Executive today to explore the possibilities.