Member Fees: $149

Non-Member Fees: $249

As a Sales Team member, one of the greatest challenges is to create some rapport with clients so that you can not only provide appropriate services but understand what they value most. This course provides valuable insights that will help you consider various Customer Types, tailor your message appropriately, and build rapport with all members of the sales process.

At the end of the course, you will be able to:
• Identify the differences between the 4 Customer Types
• Tailor your communication to fit either an individual or group with Customer Types in mind
• Understand practical ways to communicate with Gatekeepers, Influencers, and Decision Makers

To view full course description, click HERE


Course Description
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HRCI Accreditation:


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SHRM Accreditation:


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CPE Accreditation:

Professional Development Credits Awarded: 2 Recommended

AAIM Employers’ Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: