Member Fees: $149

Non-Member Fees: $249

Available for Private Session

While this course is not currently available as a Public offering, it can be scheduled as Private Training for your employees. Contact your Account Executive or our Research and Solutions team at for more information.

As a Sales Team member, you have daily opportunities to offer solutions to both prospects and clients. At the same time, it is critical to take the time to uncover their actual needs so that you can more accurately solve for their business challenges. This course provides tools for uncovering client needs, including questioning planning, active listening best practices, and benefit-driven product presentations.

At the end of the course, you will be able to:
• Leverage Sales Diagnosis Questions to uncover needs
• Understand the fundamentals of Active Listening
• Apply Features and Benefits when discussing products

To view course description, click HERE


Course Description

HRCI Accreditation:


SHRM Accreditation:


CPE Accreditation:

Professional Development Credits Awarded: 2 Recommended

AAIM Employers’ Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Course Date

This course is not currently scheduled.