How to Sell Your Company Culture in the Interview
By: Erin Willmann, AAIM Employers’ Association
A job interview is a two-way street. While you’re evaluating a potential new hire to find the best fit for an open position, those candidates are evaluating you and your organization. Job candidates look at everything from how you’re dressed to who’s present at the interview to the work environment to determine if your company is a good fit for them.
A job interview often serves as a candidate’s first impression of your organization and company culture — and you don’t get a second chance to make a good first impression. Just as you expect candidates to put their best foot forward during an interview, they expect you to do the same. Take advantage of this time with candidates to show them what your company and the position are all about.
Company Culture and Its Importance
With the unemployment rate holding steady at 3.7% and average hourly earnings on the rise, company culture is one of your biggest assets when it comes to selling your organization to potential new hires.
A company culture consists of a company mission, core values, goals, expectations, ethics and work environment. Having a strong company culture that is easily defined is crucial to employees because they are more likely to enjoy their time in the workplace when they fit in with the company culture. They also tend to form better relationships with coworkers and are more productive in their work.
Employees are also more likely to create a lifelong career and want to stay with a company longer if they mesh well with the company culture. Research shows that employees who are engaged are less likely to leave.
How to Make Your Company Culture Stand Out During Interviews
It’s important to show off your company’s culture during the interview process because everyone wants to work for a fun company. You spend more time working than you do with your family, so you want to enjoy spending time in the office.
The best way to show off your company culture is through the people that create and live it every day — your employees. Consider making your employees a part of the interview process, so they can give candidates a broad view of your organization’s culture.
Register for AAIM4More
Thursday, September 26 | 7:30AM – 4:00PM
The Redbird Club in Busch Stadium
Based on a combined 40 years with Walt Disney World along with many years of consulting with organizations around the world, Louie Gravance and Dennis Snow will provide a how-to program for creating and sustaining a high performing company culture. Working in groups, this interactive workshop will provide you with the tools and resources to build a clearly defined culture for your organization. We’ll discuss putting it all together and how to weave your organizations culture into every aspect of your business.
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